Specific skills possessed by Staff Associated with Real Marketing Ltd include:

• development of monitoring performance systems;
• development of program objectives and indicators;
• participatory monitoring and evaluation;
• conducting program-level and cross-cutting evaluations,
• conducting impact and process evaluation;
• capacity assessment and training;
• designing conceptual and results frameworks;
• gender analysis and training (using outcome evaluation, behavioral studies, formative and normative studies, use of descriptive, diagnostic tools, focus group, case studies, in-depth interviews, baseline survey, and pre-testing materials research tools);
• designing and implementation of research studies;
• writing technical reports to facilitate product and program development; and
• Strategic planning, Scenario Planning and Stakeholder analysis.